I. The Design SpaceThe process of using mass transit, while imperative for many urban dwellers, can be fraught with frustration. From complicated payment systems involving tokens and passes, to a dearth of real time information regarding arrival and departure times, the realm of public transportation provides a wealth of opportunity related to interactive system design and improvement. As such, we have chosen to explore the intersection between technology, customer service, and public transportation as the primary design space for this project.
II. The Design ProblemSEPTA currently lacks an effective way to communicate real time transportation status updates to its customer base.
III. Anticipated User GroupsAn app related to public transportation must take into account the vast demographic make-up of riders and the wide variety of needs and goals they each represent.. As such, the personas included in this report represent the main user groups identified via contextual inquiry and review of the SEPTA ridership literature. These main user groups include: (1) A commuter (2) A casual user (3) A tourist and (4) A student.
The only requirement for a potential user is that they have access to a smartphone or tablet. |